a lot of labeling / mislabeling / marketing music as "world" actually does that music a disservice or injustice.
a lot of music called "world" should be simply called "folk".
it would be arrogant to reserve the folk label only to largely anglo-saxon or gaelic music or even restrict it to just european regional musical flavors.
yet other music might now be simply local folk or tinge - but is more distinctly within a well known genre , such as soul , funk , reggae , ska, latin, techno, jazz, pop , gospel choir, dance , etc.
The slapping of a "world!" sticker did not have to be endured in the case of modern latin american music - whose genres were recognized in the english musical lexicon and were identified by the proper names of their own styles ranging from son rhumba and salsa (cuba,...) , bossa nova (brasil) to tango (argentine)
likewise, nor should the tree of genres of musics in africa suffer a "world" label that bypasses the complexity and variety even within localities by omitting naming them with their proper names.
it is notable that some of the latin style names and the way they carry over to african styles from the sahil to the sudan (eg, sudanese rhumba) help in mapping to their sources the many african influences on modern music.
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